Read e-book online Analyse de marché: De la définition au diagnostic (Référence PDF

ISBN-10: 2311403451

ISBN-13: 9782311403459

Véritable clé de voûte de los angeles démarche advertising and marketing, le marché est à l. a. fois l’expression des besoins des consommateurs et des activities des entreprises. Mais remark analyser un marché, remark déceler ses opportunités et ses menaces, sachant que seule l. a. parfaite connaissance de ces derniers permet d’élaborer des stratégies pertinentes et de mieux en dé.nir los angeles mise en œuvre ?
Étayé par un grand nombre d'exemples actualisés, cet ouvrage répond aux interrogations managériales fondamentales et suggest une démarche d’analyse de marché construite, prenant en compte l’ensemble des variables. Un chapitre inédit présente five études de cas réels, visant à illustrer l’intérêt qu’ont les entreprises à mener rigoureusement l’analyse de leurs marchés pour guider les décisions. Conçu dans l’optique du gestionnaire d’entreprise, cet ouvrage vise à l. a. fois à offrir au lecteur une imaginative and prescient claire de l. a. démarche de l’analyste advertising and marketing ainsi que des acquis solides et rigoureux.

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Read or Download Analyse de marché: De la définition au diagnostic (Référence Management) (French Edition) PDF

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Analyse de marché: De la définition au diagnostic (Référence Management) (French Edition)

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